As a forex entrepreneur, you need to be proficient in many areas of business. But one area that’s often challenging for newbie entrepreneurs is content creation.
Content is a key component of any online business, and affiliate marketers are not exempt from this rule. By providing useful content through articles, videos, podcasts or other items, you can grow your audience and establish yourself as an expert in the CFDs trading space.
Content marketing does not involve the ‘hard sell’ you put in your advertising or promotional campaigns. Rather, it consists of providing useful information that often builds relationships and trust.
But what if you’re not a writer? Or simply don’t enjoy writing? Or don’t have the time? Don’t despair! We’ve got you covered with some simple ideas on how you can create fantastic content, even if you’re not a content person!
Hire a Writer
If you have the means to hire someone else to produce your content, do so.
It’s worth asking around to see if anyone in your network can recommend a writer who knows a thing or two about the trading game. Post a message on LinkedIn, or visit any of the multitudes of sites that match freelancers with clients.
One site you can use to find writers is the freelancing website Fiverr. Writers you’ll find on this site include those who have written articles, blog posts, white papers, sales and marketing copy or ebooks. Also available are editors and proofreaders.
On Fiverr, you can browse the profiles of freelance writers who are available to hire. UpWork is a similar site with many more freelancers for you to choose from.
Don’t be afraid to hire someone who might help you create content. Hiring outsourced writers could also save time and money if the writer has experience in trading already.
But what if you don’t have the money to hire someone?
Repurpose Existing Content
If you’ve already written for your blog, email newsletter, or social media channels, there is probably a good deal that can be repurposed to generate content for your affiliate site.
Take one module, or chapter, from your online trading course and edit it down to create a blog post.
Now when doing this, you might think, “what if people know the post is taken from course content? Is that not cheating?”
It’s not. Actually, giving out free valuable information in more than one way can be smart! Just make sure not to give away too much content so that your users might still want to take part in your course, buy your book, and sign up for your newsletter.
You can also reuse content from your YouTube videos if you have a channel or from your podcasts. Take a transcript or recording and turn it into blog posts in order to make full use of it; evaluate it to determine which parts of the transcript are most appropriate for a blog post. Rewrite out less engaging parts, while adding in more relevant content as needed.
Invite Guest Bloggers to Contribute
Reach out to other people in the trading community who have a sizeable audience. Offer them the opportunity to write content for your website on trading topics, which are similar to what they are writing about or passionate about.
Guests should understand your blog is designed for an audience with a specific topic in mind, in addition to all the types of topics you cover. Suggest topics before collaborating; when their post is published, suggest ways to promote it on social media.
Curating content is a great option when it comes to providing value to your audience without having to write up a 2,500-word original article.
If you are currently in the process of creating content for your forex business, it might be helpful to curate other people’s work. This could mean aggregating a list of articles (from reputable sources) on topics related to trading and listing them out with links.
Don’t fall into the trap of thinking this is some kind of a cop-out. It’s not! People like convenience, and having links to several resources all in one place saves people time and effort, and they’ll appreciate it.
Tap Your Team
Consider tapping your team members to contribute, even if none of them are in an official writing role.
Potentially, you will have a great content creator on your hands, and you may be surprised at who can write well–just because someone doesn’t hold the title of “writer” doesn’t mean they don’t know what they’re doing.
Survey Your Audience
Enlist the help of your network to help you create content! One good way to do this is by surveying them about a series of forex-related questions in order to create a blog post. You can use tools like Google Forms or Typeform to create the surveys.
You can ask questions about trading strategies, trading habits or indicator usage. Then gather the answers and share them on your social channels or in a blog post. This is a great way to both provide interesting information and connect with your audience.
Leverage the Power of Lists
Writing a list of tips or recommendations is another easy way of pulling together content that doesn’t require a ton of research or writing.
Some forex affiliates might choose to put together a list of their favourite trading podcasts. They can write a short blurb about each and tell their audience why the podcast will make you a better trader. Sounds easy, right?
You could do this for anything: Best signal providers, best forex forums, best forex books, etc. Giving people recommendations through a list is a great way to create valuable, digestible content.
A great way of creating content is to interview an expert in the trading space. For example:
1) Interview someone who has achieved success as a forex trader so readers can learn and share some of their secrets.
2) Interview someone who works at a top FX broker so you can share insights from behind the curtain of our industry.
A good idea is to film your interviews for use in a variety of posts. The possibilities are nearly endless: you can turn them into podcasts, videos for your channels or blog posts.
Risk disclaimer: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money. Never deposit more than you are prepared to lose. Professional client’s losses can exceed their deposit. Please see our risk warning policy and seek independent professional advice if you do not fully understand. This information is not directed or intended for distribution to or use by residents of certain countries/jurisdictions including, but not limited to, USA & OFAC. The Company holds the right to alter the aforementioned list of countries at its own discretion.