I hope that this letter continues to find you all safe and secure. Life here is beginning to return to “normal” or whatever this new normal is for now. The warmer months have finally arrive here in the northern hemisphere and it is nice to try to relax a bit, but in truth, summer has become the new spring with restrictions lifting and previously scheduled activities filling the calendar. As always, I hope that the recovery process in wherever you call home is proceeding apace.
If it weren’t for the fact that it is great news, I might get tired of saying it, but we had another stellar month at TIOmarkets. We hit record volume again and some of the underlying metrics were especially good. For a little more in the way of detail, while our acquisitions for the month (what we call getting new clients) were down a little, our conversion rates improved quite a bit. In actual terms, what that means is that although a few less people were poking around, more people converted and became valuable clients. This means that our traffic is more relevant and higher value, a testament to our marking teams for improving our focus and driving better interest. This higher quality traffic is a great long-term sign for the company as it continues its growth.
In order to understand this great trend, so that we can keep it going, we have to look at both the qualitative and quantitative improvements we have been making. Qualitative is easy to pinpoint, more marketing work being done better, which is fine-tuning the message. We are really hitting our marketing stride and the results are beginning to show. Quantitatively is a little harder to see, but it has been efforts like taking more automation funnels live, which really improves conversion rates. This has always been a goal of ours, to convert clients as efficiently and economically as possible. It is one of the big barriers to entry for a start up FX broker, the top brokerages already have good process in place, but our team feels like we are ahead of the curve in terms of operational progress.
In other news, we had such a great response to the 30% bonus TIOx promotional offer that we are going to do it again in July, for one month only, so keep your eyes peeled for that. Also, check out this great article with comments from CMO Helen. With our first year in the books, we are marching forward with our growth and looking for new native uses for the TIOx token.
Lastly, just a quick logistical heads up. Unless you have been following the delicacies of international law and corporate structure legislation, you may have missed a big change that is coming to play in the Cayman Islands. The Economic Substance Law that has been enacted there will likely make it impossible for us to continue to domicile TIOprime there. So if you have your tokens locked in the LP, please keep an eye out for future information on a move. This will not affect any of the operations of the pool, your returns or how you interact with the LP, just some of the structures involved.
Don’t forget these monthly updates:
- If you would like, you can help us increase our domain authority (and to get as much traffic as possible) by leaving us a good review on trustpilot, by sharing one of our blog posts or even sharing our URL www.tiomarkets.com on your website, if you have one.
- If you are worried about how the fast-moving markets might affect your investment during these times, we have set up a dedicated webpage providing up-to-date market information plus webinars, podcasts and more. Please bookmark this page to keep apprised of any market news that might affect your trading portfolio, or if you are interested in seeing how industry leaders are coping with the crisis. www.tiomarkets.com/fx-in-quarantine
- This update was published on Telegram and the TIOmarkets blog, publicly available to view here: https://blog.tiomarkets.com/. We are changing the way we send emails in response to feedback from the community about spam and no-receive challenges. Any TIOnaut who has signed up to TIOprime, TIOmarkets (or who is in the Liquidity Pool) will remain in our database and will continue to receive important TIOmarkets news. If you have not yet signed up on any of those spots and wish to continue to receive email updates, please do so at this time.
That is all for now TIOnauts. We are back to the grind, working to improve the existing business every day and all the while looking for new and innovative ways to improve both our business and TIOx. It is a long road but we are on it with you, doing everything we can to drive the value of TIOx.