With thousands of forex partner sites on the internet today, it means that in order to attract traffic and compete, you’ll have to know a moderate amount about SEO if you want to get noticed.
Good news! We’ve got you covered. We’re giving you 12 SEO tips for forex affiliates and IBs to help you make sure your business is easy to find on popular search engines like Google.
Let’s get down to it…
1. Research Current Trends
SEO is an ongoing process without a final destination. It’s an ever-evolving discipline that requires constant updates and tweaking as Google and other search engines tweak their algorithms to help their users find the most relevant content for their searches.
You’ll need to stay on top of trends and stay aggressive so you can keep those rankings once you get them, or you’ll likely drop out of favour on the Search Engine Results Page (SERP) after some time of negligence.
Some of the best sites to follow to keep up with the latest SEO news are the Moz blog, Neil Patel, Google’s own Search Center resource.
2. Invest Time Into SEO
If you want to get big results on SEO, you need to be prepared to invest a lot of your time, and if you can afford it, some of your money. You certainly don’t have to break the bank to get positive results, but investing hours of work is necessary for success.
As mentioned, SEO is a continuous process, and those who take the time to do it right will reap the rewards over the months and years.
The good news is that most SEO is something you can do yourself, and if you take the time to understand SEO, you may not need expensive consultants.
3. Do Plenty of Keyword Research
If you’re a content creator in the online trading space, you need to study and be knowledgeable about popular keywords in your category in order to rank highly on search engines, especially if you’re new or operating in a competitive niche such as forex trading.
More good news now: keyword research isn’t that complicated. Some of it is common sense. Most of it is searching and poking around using keyword research tools to find keywords that are high in volume and that have low competition and price.
Start by focusing on 20 or so keywords, such as the best forex brokers for your particular country, and create robust and credible content around those keywords. Then, once you see some success in beginning to rank for that first group of keywords, you can begin to expand and challenge for other keywords.
4. Study Your Data & Analytics
No matter what kind of trading content or service you offer, your data should be one of the main driving forces behind your decisions, particularly as it relates to SEO.
Try to look at what users are searching for on your site, or what keywords they are using to find your site, and use that to inform you on what to focus more or less on. If your visitors are interested in trading signals or technical indicators, try to offer that kind of information. If they’re not searching at all for investment advice about oil, then why spend time creating content that only few people are going to read?
Look at your analytics, and respond accordingly with your content.
5. Focus on Mobile Users
In most countries, mobile devices generate more than 50% of all internet traffic. That number is only expected to increase as mobile devices become more powerful and users become increasingly dependent on their mobile devices to carry out tasks and transactions.
Mobile should be at the forefront of your mind when creating an SEO strategy. That includes things like mobile responsiveness (or mobile-first design), mobile-friendly forms, and fast mobile loading speeds.
Ensuring your website works well on mobile devices and popular screen sizes is one of the most important things you can do to avoid being penalised by search engines and maintain a high ranking.
6. Get Active on Social Media
Outside of actions you can take on your own website, there are actually few things you can do to improve your SEO ranking. Being active on social media is one of those things and can undoubtedly have a positive effect.
The trading community is very active on certain platforms, such as Twitter, Facebook and Telegram, although other platforms such as Instagram and TikTok also have their place in the world of the forex affiliate.
Our advice would be to pick only the two or three most relevant social media platforms for the audience you’re targeting. That narrow focus will be key to honing your social media skills and will give you the best chance to succeed with your social media efforts. You don’t want to spread yourself too thinly and end up achieving only a minor presence across 6 or 7 different platforms.
If you’re unsure as to which social media platforms are most relevant to you, you can simply do some research on who you consider your direct competitors to see which channels they’re focusing on most. Whichever channels they have the most followers and engagement on are probably the ones you should invest in the most.
7. Use Google Search Console
Google is by far the world’s most popular search engine, accounting for 92.5% of global online searches.
Thankfully, they also offer website owners lots of free resources that you as a forex partner can use to help you rank highly on the Google SERP.
Google Search Console is perhaps the single most powerful tool in your arsenal. It offers valuable resources for you to optimise your content, find and resolve SEO issues, and gain invaluable SEO training.
SEO Tips For the Forex Affiliate
We’ve barely scratched the surface – there’s a lot that goes into SEO for forex affiliates and IBs after all. But the advice above should give you a solid foundation for getting started with SEO, and when done right, can be enough to boost your rankings on Google and other major search engines.
If you follow our advice and continue to research trends and maintain your SEO strategy, you should be able to see major improvements in your SEO rankings over the space of a few months.
Want more tips on how to improve your rankings and other advice on how to become a successful IB or affiliate in the trading space? Get in touch with us. Our team of specialist business developers are on hand to guide you through every step of the process towards becoming a successful business owner as part of the TIO family.
Monetise your traffic with one-to-one support
Lastly, there is nothing better than the voice at the end of a phone to guide you in the right direction. Ask for a call-back, email us or get in touch today to learn how we can help your business take off. Visit www.tiomarkets.com/partners for more information about how you can monetise your traffic and earn a residual income.
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