Email marketing can be a forex partner’s best weapon if used correctly.
A big subscriber list of potential traders is great, but if you don’t know the basic rules of engagement (the ability to elicit response and excitement) it won’t take you very far.
Follow these tips to learn how to maximise your open, click-through and response rates and get the greatest reward for your efforts.
#1 Set Your Goals & Specific CTA
Before you begin writing your email, ask yourself “what’s the point?” – or more specifically, what’s the purpose? Every email you send should have a goal. Maybe that goal is to get people to watch your “how to trade” video, or sign up for a free trial of your signals, or open an account with your partner broker.
Every email should have a goal and include a single CTA that matches that goal.
Many studies have shown that too many CTAs lead to a decrease in click rates, which is to do with the idea of “overchoice”. When presented with too many choices, it actually hinders your ability to make a decision.
Also, it fragments your message and makes it far less effective as a communications tool.
Of course, as with all these rules, there are exceptions, but nine times out of ten you’ll be making the right call by sticking to the rule of one email, one goal, one CTA.
#2 Separate Your CTAs From Your Content
Put the CTA on its own line, give it its own colour, leave some space around it.
This is a small detail that’s easy to implement, but it can have a huge positive impact on your results.
It’s important because many of your subscribers will scan your email before deciding if they actually want to read it. Quite often, this leads to people reading the CTA before most of the actual content.
When you have a clear and visible CTA, it helps the reader understand the intent behind the email and decide if they want to give your email the time of the day. With no clear CTA, they might abandon ship.
This rule also helps encourage more click-throughs and more overall engagement with your emails, and by having space around the CTA, you make it much easier for people viewing the email on a mobile device to hit the CTA without “fat finger” syndrome causing them to accidentally hit anything else and exit the email.
#3 Preview Your Emails
Do not, and we cannot stress this enough, do not send an email to your list before sending it to yourself first.
Even the best email service providers can display incorrect previews versus what your email will actually look like once opened on different devices.
Send the email to yourself, open it, and then:
- Make sure everything looks as you intended
- Read your email carefully to spot spelling and grammar errors
- Read your email out loud to hear how it sounds
- Click ALL the links to make sure the link or the target contains no errors.
- Check the email on your phone and your computer
There’s no worse feeling than hitting send on an email, only to realise moments later that it contains costly mistakes. Then you face the unenviable choice of taking the hit or sending one one of those embarrassing “sorry about that last email” apologies. Yikes.
#4 Subscribe To Your Own List
The best (and only) way to mimic your actual subscriber experience is to sign up to your own email list.
This will help you understand the experience of your subscribers, not only of each email, but also in terms of flow and logic.
If you’re just setting up your email service, you should become your own first subscriber. Do this at least one day before you start recruiting other subscribers. That way, if you’re using autoresponders, you can catch any errors in frequency and sequence before the emails start going out to the rest of your list(s).
#5 – Keep Formatting Simple
The whole point of sending an email is to get it read. When you get too distracted by design and formatting, so do your readers. You’re not pushing fashion or furniture, this is trading we’re talking about. Words before pictures.
Adding a logo is fine. But don’t push the boat out too far. More design elements means more chances of something breaking and looking bad.
Don’t be shy about sending plain text emails. They’re one of the best ways of clearing some of the stricter spam filters. And they often get the highest response rates.
There you have it – five easy tips to follow for a strong email game in the forex-partnerships space.
Risk disclaimer: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money. Never deposit more than you are prepared to lose. Professional client’s losses can exceed their deposit. Please see our risk warning policy and seek independent professional advice if you do not fully understand. This information is not directed or intended for distribution to or use by residents of certain countries/jurisdictions including, but not limited to, USA & OFAC. The Company holds the right to alter the aforementioned list of countries at its own discretion.