Many of us spend far too many hours scrolling through Instagram every day. Hey, we’re not here to judge, but what we are here to do, is help you utilise that time. And what better use of your time than growing your forex affiliate revenue! What’s more, you can even be on Instagram the whole time 😉
With more than 300 million daily active users on the platform, the social network has gone from the home of selfies and food pics to pretty much everything under the sun, including business tips, entrepreneurship, and forex trading. Instagram affiliate marketing has never been more full of opportunities – and here’s how you can tap into that chance.
Part I: Build Up Your Following
- Choose your forex niche. Before you embark on your money-spinning Instagram journey, you’ll need to pick a niche. If you’re already active on other platforms, you’ve probably already found yours.
In essence, narrow down what your handle will post about – crypto trading, oil and gold trading, forex education, signals – these are all viable niches that aren’t too broad. Don’t try to appeal to everyone, because that’s the surest way to ensure you appeal to no one.
- Start posting quality content 🤳 This is the meat of the matter, the part that takes up the most time. Chances are unless you go viral, you won’t wake up one day to find you’ve gained 10,000 followers. Use the many features available to you on Instagram, like videos, stories, reels, live streams, hashtags and more. Always try to make your posts as aesthetically pleasing as possible, but ensure you keep a certain level of authenticity. Users are increasingly favouring authentic accounts, and sometimes that authenticity comes from a lack of perfection.
- Stay active within the forex trading community. Comment on the posts of other popular forex accounts to increase your exposure. Interact with influencers in the trading space, engage with your followers, and reply to their DMs and comments.
- Make use of hashtags #️⃣ Use hashtags in your descriptions to help non-followers find your posts. But, be careful not to use irrelevant or unrelated hashtags. This will hurt you in the algorithm and will only annoy the users who do find you. For example, don’t use the hashtag #forexeducation if your post is not explicitly instructive.
- Don’t buy followers. There’s really no point. In fact, algorithms have gotten better at detecting this kind of behaviour, and your posts will show up less frequently to even your genuine followers. It will also wreak havoc with your analytics when you’re trying to see how well you’re doing.
- Post consistently 🕒 The frequency of your posts, and the timing of those posts is key. Don’t post five times all at once – you may end up flooding your followers’ timelines and they’ll unfollow you. If you post too rarely, however, they’ll forget about you entirely. Make sure you test out different times of the day to see which times give you the most engagement.
Part II: Promote your affiliate business
Now that we’ve gone over how to build a following, let’s look at some of the most effective ways to post and promote your forex partnership on Instagram.
- Go the traditional route. Make an Insta post with an aesthetically pleasing picture. But there’s much more to consider than just a pretty photo. Firstly, make sure to include a CTA to tell viewers where they can find your link, or suggest they save the post for later (it’s a key feature of Instagram and is great for long-tail growth). Second, make sure not to over-clutter your feed with all sorts of sponsored posts or strictly promotional content.
- Use long descriptions. This may seem counterintuitive in our attention-deficit world, but users are increasingly interacting with long descriptions. And in the world of trading, a long, clear caption is often necessary to handle the complexity of the subject matter. A lengthy description will bring you more engagement and more time spent on your posts as well as sparking more conversation and personal interaction with your followers. Just remember to keep the language casual and break your descriptions up into paragraphs.
- Use Stories! Around 86% of users use stories. Also, stories have plenty of fun features, like polls, sliders, stickers and quizzes that encourage responses and interactions.
- Make use of video 🎥 Instagram is becoming increasingly video-focused. Have a go at IGTV, live videos, Reels and video posts to make the most of this platform.
- Make your own website 🌐 Linking out from Instagram is sometimes not as straightforward as other social platforms, especially if you want to link out to multiple sites such as your affiliated brokers. If you have your own website, you can link out to from your bio, and then use the website to link to your affiliated brokers. In addition, your website will be invaluable when it comes to running special campaigns and promotions.
- Advertise. Advertising your website, your social channels or your posts is optional, but even if you’re just getting started, it’s an option worth exploring. You may find it a useful source of traffic that will help you grow your Instagram following.
There you have it. Some quick-fire tips to get you up and running with Instagram as a forex partner. There are no quick wins here. Your success will depend mostly on the quality of the content you produce. If you do that part well and stick to the pointers above, you’ll be in better shape than 95% of forex affiliates out there, and you can expect to use Instagram as another channel to help you grow your commissions. To get help with getting your forex partnership business and social channels off the ground, get in touch with us today. Our affiliate managers can help you find the quickest path to some of the highest commission rates of any affiliate programme.
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